Social Media Specialist

Core Responsibilities

1. Content Planning & Strategy
• Develop monthly/weekly content calendars aligned with brand goals
• Define content pillars and posting schedules for each platform
• Align social media plans with campaigns, launches, and promotions

2. Content Creation & Publishing
• Create or coordinate creation of posts (images, videos, reels, stories, carousels)
• Write engaging captions, CTAs, and hashtags
• Ensure content follows brand tone of voice and visual guidelines
• Publish content on platforms like Instagram, Facebook, LinkedIn, TikTok, X

3. Community Management
• Respond to comments, DMs, and mentions in a timely, professional way
• Engage with followers to build relationships and loyalty
• Monitor conversations and manage basic customer inquiries

4. Performance Tracking & Reporting
• Track KPIs (reach, engagement, growth, clicks, conversions)
• Prepare weekly/monthly performance reports
• Analyze what works and optimize content accordingly

5. Trend & Platform Monitoring
• Stay updated on platform updates, algorithms, and trends
• Suggest new content ideas, formats, and trending sounds/topics
• Monitor competitors and industry benchmarks

6. Collaboration & Coordination
• Work with designers, videographers, content creators, and marketing teams
• Coordinate with influencers or partners when needed
• Support paid media team with content for ads (if applicable)

7. Brand & Crisis Management
• Maintain consistent brand image and messaging
• Flag negative feedback or crises and escalate when necessary