Merchandising Manager

APAP:

• Track promotions in key MT & MM outlets and record it in a timely manner in line with agreed deadline.
• Maintains Stores leaflets/Magazine.
• Ensures implementation of merchandizing coverage plans across channels.
• Ensure POSMs/Merchandizing tools/Separate displays are deployed as per channel plans.
• Track opening & closing stocks & Expiry dates for all Customers/Associates. 
• Share of shelf (SOS) and display target and execution to be as per the guidance in the APAP booklet.
• Pricing strategy adherence on shelf and promotion.
• Promotion execution to be in line with the agreed trade plan.
• Deploy initiative in-store visibility plans on time via his merchandising team supervisors
• Provide Regular Reports for prices vs competition as well as visibility deployment vs agreements.
• Ensure 100% execution of the benefits mentioned in the customers’ contracts.
• Oversee the creation & optimization of categories’ planograms.

Coverage effectiveness:

• Prepare the journey plans with the right call frequency per store based on store type and movement.
• Regular Market Visits & Prepare weekly Market Visit Reports.

People Development:

• Lead the training and development of the merchandising team and promoters to execute target sales fundamentals (APAP) across all target stores.
• Lead the execution of digital transformation of in-store execution tasks.
• Develop and nurture strong collaborative relationships with Sales team members and work in sync with them in executing company plans.