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Company Name :GroupL

Marketing Manager / Head of Marketing

gulftalent.com

The Marketing Manager will play a leading role in delivering annual category marketing strategy, with key focus upon marketing planning, stakeholder collaboration and management, driving annual marketing revenue targets.
• To set and define clear marketing strategy for the brand
• Set a flexible and validated annual marketing calendar, designed to be customer-centric, support annual business objectives, and strategically planned
• Drive the annual marketing calendar: Consistently validate annual marketing calendar and marketing strategy for each campaign, continuously demonstrating understanding of our customer and identifying clear customer acquisition and retention tactics
• Role-model close partnership with CRM, Digital Analytics, and Insights team to provide validated data foundation to our marketing briefs and a clear customer targeting strategy; advocate for clear, rationalised, and measurable objectives and KPIs
• Demonstrate expertise across marketing mix – able to plan and execute campaign using an integrated combination
• Lead ongoing our marketing calendar across key functions/business partners (internal and external), including CRM; Digital Trade; Editorial; Insights; Media Agency; Performance Marketing; Press; and Sustainability
• Provide leadership, motivation and guidance in the day-to-day activities and outputs of the wider marketing team, ensuring timely completion of deadlines and quality-coached outputs.

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