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Company Name :Right Calibre Executive Search

Director of Ecommerce – Riyadh – FMCG

gulftalent.com

The Director of Ecommerce will head up the development of e-commerce marketing programs in MENA region and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company. This person will oversee e-commerce platforms for both Retail and Wholesale and direct digital strategy for both sides of the business. The Director of E-commerce will oversee a team of 4-6 and report to the VP of Marketing.

RESPONSIBILITIES
• Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities
• Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs. Works with the development team for implementation and testing of all new functions/features
• Manages website strategy to optimize online and digital marketing tools and programs such as website customer interface, search optimization (paid and natural search), affiliate marketing, email marketing, online shopping channels, and blog
• Forms online content partnerships, measures web usage/trends and manages vendor relationships
• Strategize best-in-class resources and tools for our wholesale customers to stay engaged on the b2b website
• Create a digital strategy that will result in both revenue growth and increase brand awareness for the b2c part of the business
• Oversees paid strategy and budget, defining channel goals across the digital ecosystem and tracking progress against business targets
• May direct advertising programs both online and offline
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function

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