Senior Social Media Specialist

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Anywhere

Job Description :

Design digital media campaigns aligned with business goals.Medical oriented is preferable. Establish our web presence to boost brand awareness.Set up and optimize company pages within each platform to increase the visibility of company’s social content.Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.Managing a high volume of daily social media posts.Identify target audiences and plan media campaigns.Create and manage the paid ads.Working on media buying.Optimize plans and budgets according to the best media mix.Communicating with social media followers, including responding to queries in a timely manner.Create and implement social media marketing plan and editorial calendar.Create a monthly social media performance report.Monitor ROI and KPIs.Moderate user-generated content and messages appropriately, based on company and community policies.Ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.

Job Requirements :

+3 years of experience in digital marketing or social media marketing.Proven experience in content creation, moderation and media buying.Excellent listening, negotiation and persuasion abilities.Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.Good understanding of social media KPIs.Critical thinker and problem-solving skills.Social Media Strategist using social media for brand awareness and impressions.Strong written and verbal communication skills.Excellent multitasking skills.Maneuver digital marketing campaigns through all areas of the project life cycle.Clearly understand and implement digital marketing campaigns which fit client needs.Provide analytical reporting of campaigns to stakeholders.

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