Company Name : Career Hunters

Senior Marketing Officer

bayt.com

Job Description

Job Summary: As a Marketing Executive, you play a pivotal role in driving the success of the company’s promotional efforts. Your responsibilities encompass coordinating and overseeing campaigns across a spectrum of platforms, ranging from traditional to digital media.

 

Reports To: Group Marketing Manager

 

Key Responsibilities:

 

1. Developing Marketing Plans:

– Formulate comprehensive marketing plans and calendars aligned with key objectives and business goals.

2. Data Analysis and Reporting:

Utilize data-based analytics tools to analyze the performance of digital and social media campaigns as well as sales campaigns.

– Generate weekly reports summarizing campaign results and present data in an easy-to-understand format for management review.

3. Competitor Monitoring:

– Monitor competitor activities, strategies, and market trends.

– Identify and generate leads based on competitor products and services both in the digital and offline space.

4. Coordination with Social Media Team:

– Collaborate closely with the social media team to ensure the effective implementation of marketing calendars.

– Provide support and information to enhance the overall performance of social media campaigns.

5. Product and Service Launch Coordination:

– Coordinate the launches of new products and services, both with external partners and within the company.

– Ensure that launch strategies are well-executed and aligned with marketing objectives.

6. Task Execution:

– Execute tasks assigned by the direct manager promptly and efficiently.

– Carry out responsibilities in a manner that is in the best interest of the company and does not conflict with its objectives.

7. Adaptability and Initiative:

– Stay adaptable and proactive in responding to changes in the marketing landscape.

– Take the initiative to identify new opportunities for marketing and sales growth.

8. Communication Skills:

– Communicate effectively with team members, management, and external partners.

– Present findings, reports, and proposals in a clear and concise manner.

9. Collaboration:

– Collaborate with various departments within the organization to ensure a cohesive and integrated approach to marketing efforts.

10. Continuous Learning:

– Stay informed about industry trends, marketing tools, and technologies.

– Continuously seek opportunities for professional development.

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