Job Description :
Develop and oversee the marketing strategy which revolves around advertising pharmaceutical productsPrepare, present and implement marketing business plan per promoted product on an annual basisDevelop strategic and tactical plans to achieve marketing objectives, including brand planning and strategy developmentProvide strategic product direction to create and execute product tactical plans aligned with strategy within specified time frames via the sales force Track and monitor the progress on the brand/s on a monthly basisEvaluate the effectiveness of promotion and advertising programs and suggesting improvementsResearch and analyze market trends and competitors, and converting the raw data into detailed reports and actionable insightsEvaluate and assess the strengths and weaknesses of competitive products and developing comparative statistics and metricsDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements :
BSc degree in Pharmacy or related fieldProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateFamiliarity with latest trends and best practices in the pharmaceutical fieldProject management and prioritization skillsAbility to meet deadlines and complete projects within budgetA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurement