Job Description :
Conduct market research to identify customer trends, competitor offerings and demographic data.Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.Establish and maintain relationships with new and existing clients through networking and prospecting.Create goals and objectives in order to approach customers through appropriate marketing channels.Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.Write, proofread, and edit creative content across different mediums.Work with external agencies and vendors to execute marketing programs.Analyze and report on the performance and efficiency of campaigns.
Job Requirements :
4-5 years of experience in marketing is a MUST.Bachelor’s degree in business administration, marketing, communications, or a related field.Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems (e.g. Salesforce), and content management systems.Strong written and verbal communication skills.Skilled in writing and editing content with attention to detail.Excellent analytical skillsGood communication and interpersonal skills Attention to detail for precise analysis of data Critical thinking and problem-solving skillsAbility to work under pressure and motivation to succeed in a competitive environmentAbility to work with teams and collaborateExcellent leadership and managerial skillsTime management and multitasking skills with the ability to prioritize tasks.