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Marketing Director

  • Operations/Management
  • Egypt

Job Description :

Develop a fully integrated marketing strategy for Nile University to align with the set university mission and long-term goals.Develop and supervise the execution of marketing plans to achieve the strategic goals and objectives for the different schools at Nile University.Structure and lead a team of professionals with diverse experience to execute the developed marketing plans.Maintain the Nile University brand identity to improve its equity and position Nile University as a leader in Higher education in Egypt.Design and execute student recruitment activities for undergraduate students for all NU schools.Design and execute plans to attract post-graduate students and professionals seeking executive development and continuing education programs and courses.Develop and execute a complete communication strategy for engaging with internal and external Nile University Stakeholders (Board of Trustees, Management Board, Faculty, Staff, Students, Alumni, and Corporate partners).Create effective Alumni-engagement and Corporate Relations Strategies to aid student exposure, training and internship opportunities, employability, post-graduate student enrollment, and Fund-Raising.Structure and execute a student engagement, satisfaction, retention, and loyalty measurement and feedback mechanism on a weekly, monthly and per-semester basis.Conduct regular market & competitive research to assess the competitiveness of Nile University and its Brand Equity in the market.Appraise, develop, coach, and enrich the skill set of the marketing team individually and collectively.Manage external marketing, digital, PR and production agencies as needed

Job Requirements :

Master’s degree in marketing or related field.At least ten years of experience directly related to the duties and responsibilities specified, preferably in a university or educational services industry.Knowledge of strategic marketing and communication concepts, principles, methods, and techniques.Experience in digital and social marketing and performance marketing techniques. Experience in high-growth entities and expertise in sustainable growth strategies.Knowledge and understanding of the current and emerging trends and practices in the education industry.Ability to interpret industry needs, assess capacity, and develop and execute appropriate marketing strategies and plans.Skill in organizing resources, establishing priorities, and managing workflow.Skill in budget preparation and financial management.Ability to plan, organize and coordinate media activities and events.Ability to supervise and train employees (including organizing, prioritizing, scheduling work assignments, and guiding their work toward improvement)Ability to foster a cooperative work environment.Advanced verbal and written communication skills.Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.

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