Manager, Marketing

Job Purpose:

Responsible for leading the end-to-end marketing function, driving strategic direction, maintaining implementation excellence to elevate SUTech’s brand positioning, maximizing yielded student acquisition and delivering related business outcomes.

Main Tasks and Responsibilities:

Strategic Leadership & Marketing Planning:

• Leads the development and execution of comprehensive marketing strategies aligned with targets.
• Translates business objectives into actionable marketing plans with clear KPIs, ensuring consistent alignment across all channels and campaigns.
• Establishes overall marketing ROI and optimize budget allocation and control.

Execution Excellence & Campaign Management:

• Leads the implementation of multi-channel campaigns (digital, PR, on-ground activations), ensuring timely delivery and performance optimization.
• Leads and adjusts media buying strategy resulting in higher conversion rates and improved cost efficiency.

Brand, Content & Communications Management:

• Oversees full campaign lifecycle management from ideation and briefing to execution, tracking, and post-campaign analysis.
• Directs the development of a cohesive brand voice and messaging strategy across all platforms, strengthening SUTech’s market positioning.
• Supervises content strategy and execution across social media, ensuring consistent engagement growth and audience relevance.
• Leads PR initiatives, secures media coverage and maximizes visibility through strategic timing and content rollout.

Digital Transformation & Performance Optimisation:

• Oversees the timely update of the SUTech’s website with marketing themes, and content.
• Implements conversion tracking mechanisms (applications, inquiries, downloads), providing clear visibility on funnel performance.
• Continuously optimizes user experience (UX) and call-to-action strategies, leading to improved conversion rates.

Partnerships & Events:

• Manages strategic partnerships with educational institutions and commercial brands, enhancing brand credibility and outreach.
• Assures directed marketing for key institutional events, ensuring strong attendance, high-quality execution, and impactful post-event coverage.
• Leads the planning and execution of all marketing and major student recruitment events, ensuring alignment with overall business objectives. 
• Develops full event strategies, including detailed rollout plans, timelines, and clearly defined KPIs (attendance, engagement, conversion). 
• Coordinates with internal departments, external partners, and stakeholders to ensure seamless execution. 
• Manages internal workflows for events end-to-end, ensuring clarity in roles, timelines, and deliverables. 
• Oversees event promotion across all channels to maximize reach and attendance. 
• Evaluates event performance against KPIs, and actionable insights for continuous improvement. 

Team Leadership & Internal Management:

• Develops, leads, and mentors a cross-functional marketing team.
• Overviews internal workflows and communication between marketing, admissions, and leadership teams.
• Ensures alignment with strategic objectives and consistency of quality of deliverables with external agencies (digital, PR, creative). 
• Ensures a fair and constructive performance evaluation for all team members highlighting personal development and improvement.