Job Description :
Plan and execute all digital marketing, including organic and paid marketingCreate new offers and pricingExecute campaigns on Facebook and Google’s advertising platformsConduct keyword analysis and mappingDesign, build and maintain our social media presenceSet and manage campaign expenses, maintaining budget throughout campaign lifetime, estimating monthly costsOptimize ads and landing pages for paid search engine marketing campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate
Job Requirements :
Fluency in EnglishPresentation and communication skills.Adequate knowledge of web design & web developmentKnowledge of online marketing channels.Analytical and multitasking skills.