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Company Name : CosmoTrade

Brand Manager

bayt.com

Job Description

Looking for a professional Brand Manager who is responsible for:

  • Ensuring that all company’s products and product lines resonate with current or potential customers.
  • Monitor marketing trends by keeping an eye on competitive companies in Qatar marketplace to stay ahead of competition.
  • Analyzing brand positioning and consumer insights through the design the product branding strategy to attract our customers and prospects
  • Translating brand elements into plans and go-to-market strategies
  • Work across all levels and departments of our organization to find what makes our selected brands unique in the Market.
  • Responsible for company’s outward image
  • Responsible for drafting the measures of improving customer experience.
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
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