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Company Name : Binzagr CO-RO LTD

Brand Manager

bayt.com

Job Description

Primary Objectives:
A Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications.
Accountabilities:

  • Deliver Annual operating plan in line with brand strategy & in collaboration with Global brand team & Sales function.
  • Work closely & supervise retainer Agencies to develop communication & creative work
  • Strategize and implement consumer marketing plans of assigned brand(s) based on research & consumer insights
  • Ensure right implementation of planning process within agreed timelines. , from ideation phase
  • Managing NPD processes & other assigned projects
  • Handle media strategy and execution of media plans through media agency
  • Work closely with Trade marketing to optimize execution plans in retail environment
  • Work closely digital team to develop & deliver integrated campaigns
  • Lead & Develop the assigned team member(s)
  • Responsible for Marketing intelligence and Market visits within the Kingdom
  • Responsible for improving Brand Health KPIs by continuously optimize planning based on progress.

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