Job Description

Looking for a professional Brand Manager who is responsible for:

Ensuring that all company’s products and product lines resonate with current or potential customers.
Monitor marketing trends by keeping an eye on competitive companies in Qatar marketplace to stay ahead of competition.
Analyzing brand positioning and consumer insights through the design the product branding strategy to attract our customers and prospects
Translating brand elements into plans and go-to-market strategies
Work across all levels and departments of our organization to find what makes our selected brands unique in the Market.
Responsible for company’s outward image
Responsible for drafting the measures of improving customer experience.
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Skills

Requirements and skills:

Degree in marketing or a related field
Proven working experience as Brand Manager or Associate Brand Manager
Experience in Medical, Pharmaceutical & Cosmetics industries is a MUST.
Up-to-date with latest trends and marketing best practices
Excellent understanding of the full marketing mix
Experience in identifying target audiences and devising effective campaigns
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills