Brand Development Manager

A Brand Development Manager works for all aspects of an organization’s daily business. This covers sales, marketing, brand development, and dealer management. primarily responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand’s target market, which in turn, achieves profit and maximizes the brand’s long-term potential.
Duties & Responsibilities
The responsibilities of a Brand Development Manager may include:

•  Maintaining and building new external relationships to identify growth opportunities
• Formulate and implement the annual plan and sales forecast for the brand / brands to ensure that operations / sales are conducted within agreed financial standards
• Formulate and implement the annual plan and sales forecast for the brand / brands to ensure that   operations / sales are conducted within agreed financial standards
• Communicate the sales plan and goals to the sales force and provide them with adequate branding coaching, direction and motivation to successfully achieve the goals.
• Visit the marketplace regularly to collect and analyze market information, consumer trends, and information to prepare business plans for the brand
• Identify and propose appropriate promotional and media campaigns to achieve maximum publicity and visibility for products in coordination with the Promotion Department
• Monitor all BTL operations with related materials (points of sale, gifts, bonuses, sampling campaigns, etc. …)
• Analyzing trends in the sales performance and adjusting plans accordingly in order to meet the sales target.
• Provide forecasts for branded products, create, contribute, and present sales presentations and collaborate with the sales and marketing teams to ensure product requirements are achieved.
• Analyze the market and the competition to support the Sales Managers in setting a new product pricing, collaborate with a cross-functional team to reduce finished goods inventory and errors and omissions.
•  Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Develops or helps lead the development of product launch campaigns that introduce new retail and restaurant innovation.
• Responsible for staying on sales strategy, creative development, budgets, and tracking KPIs
• Any other tasks that do not conflict with his work assignments and job title.

Education and Training Requirements

• Bachelor’s degree in Marketing, Business Administration. Communications, Advertising, or any related field.
• Having at least 5 years of experience in Brand Marketing is required
• Experience in sales and advertising.
• Highly effective communicator who can align multiple priorities and personalities towards a common goal.
• Experience with research and analysis. preferably in FMGC