Media Buyer

Job Summary

We are looking for a results-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate will have hands-on experience managing budgets, analyzing performance data, and driving measurable ROI through strategic media buying. This role requires both analytical thinking and creative collaboration.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Facebook Ads Manager, Google Ads, LinkedIn Ads, and other relevant channels.
• Develop media buying strategies aligned with business goals, target audience, and campaign objectives.
• Allocate and manage advertising budgets efficiently to maximize ROI and meet performance targets.
• Conduct audience research, segmentation, and targeting to improve campaign effectiveness.
• Monitor campaign performance daily and optimize based on key metrics (CTR, CPC, CPA, ROAS, conversions).
• Perform A/B testing on creatives, copy, landing pages, and targeting strategies to continuously improve results.
• Analyze campaign data and generate actionable insights and performance reports.
• Collaborate with creative and content teams to develop high-performing ad creatives and messaging.
• Coordinate with marketing, sales, and product teams to align campaigns with broader business initiatives.
• Track and report campaign performance using tools like Google Analytics and platform dashboards.
• Identify trends, opportunities, and areas for improvement based on data analysis.
• Stay updated with industry trends, platform updates, and best practices in digital advertising.
• Ensure compliance with platform policies and brand guidelines.