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Company Name : Michael Page

Growth Marketing Lead

bayt.com

Job Description

Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)Manage the end-to-end delivery of advising on the optimal ways of working with digital channels

Client Details
Global Technology Company Recently launched in the region

Description
Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)Manage the end-to-end delivery of advising on the optimal ways of working with digital channelsAdvise on marketing effectiveness, optimization, and efficiency across the campaign chainDesign and build multi-channel Digital Marketing campaigns for activation purposes Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns and advise the client on opportunities/actions for optimization Translate marketing stories and business goals into actionable digital marketing campaigns and lead the effective execution of those campaigns across all channels.Build omni-channel strategy across Paid Social, Paid Search, Display, Affiliate, and other channels with the help of internal marketing/content teams and external agency partners (research, targeting, spend distribution, keyword building, creative development etc.)Launch qualitative and quantitative A/B and multivariate tests across all key channels and provide data insights to relevant parties (testing everything from creative to landing page experiences).

Profile

Experience in managing and optimizing digital advertising channels, including paid social, search, display, affiliate, SEO etc.BS/BA in Marketing, Business, or equivalent work experience.Track record of driving significant customer growth Understanding of building marketing funnels and marketing attribution models.Proven success in managing and leading performance marketing and affiliate agencies.Confident presenting and can effectively convey POVs, results, and strategies to internal teams and stakeholders.Highly analytical and data-driven, enjoy creating reports and dashboards.

Job Offer
Be part of an exciting global business launching in the region. This is a fully remote position and applicant must have regional experience.

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