Digital Marketing Specialist

We are seeking a creative Digital Marketing Specialist. The ideal candidate will be responsible for handling our digital marketing activities across social media, website, and online advertising channels. This role requires a strong understanding of content creation and SEO strategies to boost traffic, engagement, and conversions.

1. Content Creation & SEO

• Develop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices.
• Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings.

2. Social Media Management

• Manage and grow the brand’s presence across key social media channels (Facebook, Instagram & YouTube).
• Plan and execute content calendars and campaigns.
• Monitor social media trends and competitor activity to identify new opportunities.

3. Digital Advertising

• Plan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads.
• Set and manage budgets to ensure high ROI and campaign performance.
• A/B test creatives and copy to improve performance metrics.

4. Traffic & Performance Analysis

• Use tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.
• Prepare monthly performance reports with insights and recommendations.
• Identify conversion bottlenecks and implement data-driven improvements.