Art Director

Company Description:

SEMAK for Cosmetics is a leading Egyptian cosmetics company specializing in hair care, skincare, baby care, and personal care products. Through its portfolio of trusted brands, including Penduline, Somavie, and Toffee Kids, SEMAK serves consumers across Egypt and international markets. The company operates its own manufacturing facility, BRAND for Pharmaceutical Industries, ensuring the highest standards of quality, safety, and innovation.

Role Summary: 

We are seeking a highly creative and strategic Art Director to lead the visual direction of SEMAK Egypt’s brands across digital, social media, e-commerce, packaging, and offline marketing channels. The ideal candidate will be responsible for maintaining brand consistency, developing compelling visual concepts, and managing the creative design team to deliver high-quality marketing assets that drive engagement and business growth.

Key Responsibilities:

Creative Leadership

• Develop and oversee the visual identity of all company brands.
• Create and maintain brand guidelines, visual systems, and creative standards.
• Lead creative brainstorming sessions and campaign concept development.
• Ensure consistency across all communication channels and customer touchpoints.

Design & Content Production

• Direct the creation of social media content, digital campaigns, website assets, videos, animations, and marketing materials.
• Oversee packaging design, product labeling, and promotional materials.
• Review and approve all creative outputs before publication.
• Ensure designs align with marketing objectives and brand positioning.

Team Management

• Lead, mentor, and manage graphic designers, motion designers, and creative freelancers/agencies.
• Allocate resources and manage creative workflows to ensure timely delivery.
• Conduct regular performance reviews and provide constructive feedback.

Collaboration

• Work closely with Marketing, Digital Marketing, E-commerce, Product Management, and Sales teams.
• Coordinate with external agencies, production houses, photographers, videographers, and printers.
• Translate marketing briefs into compelling creative solutions.

Innovation & Trends

• Stay updated with industry trends, design innovations, AI creative tools, and emerging digital platforms.
• Introduce new creative approaches to improve brand visibility and engagement.