- Create localized high-quality content for the market based on central marketing objectives for key social media platforms, our blog, emailers/ newsletters; in English and Arabic.
- Manage the social community and respond to queries/ create engagement.
- Plan the content and manage the delivery on a daily basis.
- Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand’s identity.
- Manage influencer marketing programs.
- Manage metrics aligned with the overall business objectives.
- Enable structured content creation by understanding the brand, the audience, SEO requirements.
- Actively measure, manage, optimize and communicate the performance of the content.
- Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar.
- Collaborate with internal stakeholders in marketing, product, sales, design, and tech.
Overall KPIs – targets will be set
- Deliver content views and engagement for platforms.
- Improve organic visits to the website through content.
- Improve registrations & applications from content initiatives.
- Improve email marketing metrics as per set targets.
*Writing in English and Arabic
*Social Media Content