Web Designer – Digital Trading & Creative

Job Purpose: 

The Web Designer is responsible for creating visually engaging web-based and app user interfaces for our ever-growing digital properties. This role is a driving force within our core business and focuses on producing a consistently high level of quality designs from concept to execution, including those for desktop, web and app devices at a variety of resolutions, creating and iterating on graphic elements, assets and visual treatments that reflect the diverse range of brands online.
The Web Designer is also responsible for liaising with various teams across the business to ensure a highly efficient workflow is in place to create the concepts, artwork and layouts required to deliver campaigns based on creative briefs and meetings. Working with creative direction, bringing ideas to life, solving marketing challenges to ideate and design best-in-class brand expressions and experiences.
The Web Designer will partner with various business leads (brand teams, translation, design, trading, SEO, IT, testing, project management, and operations) to deliver the division’s key strategies.

This role:

•Works closely with the Design Manager to deliver the agreed strategy.
•Develops well-conceived creative work that implements the business strategy.
•Collaborates with Design leads on the multi-channel creative briefs.
•Creates designs across marketing levers for digital channel execution while ensuring a coherent campaign across physical channels.
•Participates in brainstorm sessions with the Design team to develop concept proposals
•Is responsible for planning and delivery of our end to end design briefing process.
•Identifies opportunities to improve elements that maximize the relevance and benefit of the customer’s journey onsite.
•Works closely with stakeholders across the business to maximize the department’s performance and output.
•Supports both the Project Management and IT teams with new market rollouts.
•Liaises with regional brand teams to prioritize design requirements to support host brand strategy and timelines.
•Aligns with the translation team to ensure product content is effectively delivered and available on all relevant markets. 

Key Responsibilities: 

Design:

•Design artwork, layouts and templates with a focus on user accessibility and experience.
• Implement HTML coding when necessary for features, pages, and banners.
• Work within brand guidelines to create layouts that reinforce a brand’s style or voice through its visual touchpoints.
• Resize assets for different devices — tablet, mobile and web
•Ensure website/app design complies with relevant legal and accessibility guidelines.
•Produce visual content and layout design for website product pages, category pages, landing pages, emails, etc.

Build:

•Collaborate with front-end developers in creating HTML and CSS-friendly designs
•Document brand standards and style guides, building up a portfolio of high-quality templates which reflect the individual needs of each brand.
•Launch campaigns/collections to agreed scheduled timelines and marketing calendars.
Brainstorm
•Work with design, merchandising and marketing teams to deliver creative, promotional and brand requirements.
•Attend briefings and creative reviews to brainstorm and provide feedback on business objectives and GUI considerations.
 

Expertise:

•Experience in designing multi-lingual websites, mobile sites, and mobile apps.
•Understanding of common web design software: Adobe Creative Suite (Photoshop, Illustrator) in particular, Sketch and Figma.
•Comprehensive knowledge of HTML/CSS, and JavaScript/JQuery.