- Enhance Social Media Presence: To create visually compelling and brand-aligned graphics that enhance the company’s presence on social media platforms.
- Drive Engagement: To design graphics that are not only visually appealing but also encourage user interaction and engagement on social media.
- Campaign Support: To provide design support for social media marketing campaigns, ensuring visual consistency and appeal.
- Trend Awareness: To stay abreast of current trends in social media design, ensuring the company’s content remains relevant and impactful.
- Brand Consistency: To maintain and evolve the visual identity of the company on social media, ensuring consistency across all platforms.
- Design for Social Media: Design engaging static and animated graphics for Social media platforms, Edit short video clips for social media platforms, incorporating footage, graphics, and sound effects. Create impactful visual assets for website landing pages, banners, and other promotional elements.
- Visual Content Creation: Develop visuals for social media campaigns, including static images, animations, and infographics.
- Collaboration with Social Media Team: Work closely with the social media team to understand content requirements and translate these into compelling visual designs. Collaborate with internal teams, including the sales team and all departments, to design the marketing materials and evolve the brand strategy and ensure design consistency across the company.
- Adaptation of Content: Adapt existing marketing materials and campaigns for optimal presentation on social media.
- Feedback Incorporation: Revise and update designs based on feedback from the social media team and performance metrics.
- Brand Guidelines Adherence: Ensure all designs adhere to the company’s brand guidelines and social media strategy.
- Analytics Informed Design: Use insights from social media analytics to inform design decisions and improvements.
3. Degree Level:
- Bachelor’s Degree in Graphic Design, Digital Media, or a related field, Or Relevant experience and a strong portfolio in social media design can sometimes substitute for formal education.
- Proficiency in Design Software: Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing tools.
- Social Media: A solid understanding of social media platforms and their specific design requirements.
- Creativity and Innovation: Ability to create eye-catching and engaging designs tailored for social media.
- Adaptability to Trends: Keeping up with the latest trends in social media and digital design.
- Excellent Communication Skills: Ability to understand and translate marketing objectives into compelling visual content.
- Time Management: Capability to manage multiple projects simultaneously and meet tight deadlines.
- Analytical Skills: Using social media metrics to gauge the effectiveness of visual content and adapt strategies accordingly.