Senior social media specialist / media buyer

Senior Social Media Specialist

(Digital Marketing Campaigns Expert)

Location New Cairo

We are looking for a Senior Social Media Specialist with strong experience in planning, executing, and optimizing digital marketing campaigns across multiple platforms. The ideal candidate is strategic, data-driven, and up to date with the latest social media and performance marketing trends.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business and marketing objectives
• Plan, launch, manage, and optimize paid digital marketing campaigns (Meta, Instagram, TikTok, Google Ads, etc.)
• Manage social media accounts across platforms (Facebook, Instagram, TikTok, LinkedIn, X)
• Create content calendars, campaign concepts, and messaging frameworks
• Analyze campaign performance and provide detailed reports and insights
• Optimize budgets, targeting, creatives, and KPIs to maximize ROI
• Stay updated with platform algorithms, trends, and best practices
• Collaborate with designers, content creators, and marketing teams