Senior Performance Media Buyer

Company: Confidential –

WebSite: 6th of October, Giza, Egypt

Job Description:**Position Announcement: Senior Performance Media Buyer (Meta & Google)**

AdFirst is seeking a highly qualified Senior Performance Media Buyer specializing in Meta and Google platforms. This is a remote position, with preference given to candidates residing in Egypt. The engagement may be structured as either full-time or a high-level part-time arrangement. Compensation will consist of a competitive base salary, commensurate with experience, supplemented by performance-based incentives.

**About AdFirst:**

AdFirst distinguishes itself as a growth partner prioritizing strategic planning, catering to Direct-to-Consumer (DTC) and service-based brands seeking substantial business expansion. The organization offers comprehensive systems, performance marketing expertise, and a strategic business perspective that transcends conventional advertising management. AdFirst has a proven track record of assisting brands across diverse geographic regions, including the Middle East and North Africa (MENA), Europe, and the United States, in achieving significant revenue growth.

AdFirst is seeking a top-tier Media Buyer who demonstrates strategic thinking, operational excellence, and a consistent delivery of tangible results.

**Desired Qualifications:**

The ideal candidate will possess a comprehensive understanding of funnel architecture, data-driven experimentation, and creative strategy. Furthermore, the candidate should have proven experience in facilitating business growth from initial stages to substantial revenue generation, exceeding $200,000 per month. This role entails assuming ownership of the growth function, supported by a collaborative team of Conversion Rate Optimization (CRO) specialists, strategists, and creative professionals.

*Note: Please include the number “88” in your application to confirm thorough review of this announcement.*

**Responsibilities:**

* Oversee client acquisition systems for DTC brands and service-based businesses across Meta, Google, and other relevant platforms.
* Develop comprehensive media buying strategies aligned with brand objectives, target audience, and funnel stage.
* Construct and manage campaign structures across the Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF), incorporating iterative creative testing protocols.
* Collaborate with strategists, CRO specialists, and creative teams to implement comprehensive full-funnel campaigns.
* Monitor and optimize performance metrics, including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), Marketing Efficiency Ratio (MER), and Average Order Value (AOV), based on specific business goals.
* Generate clear and strategic performance reports utilizing custom dashboards or internal templates.
* Identify and communicate actionable insights derived from creative assets, audience segmentation, placement optimization, and offer analysis.
* Formulate and execute scaling strategies, assuming responsibility for determining the appropriate timing and methodology for expansion.
* Maintain clear and proactive communication with internal team members and Customer Success Managers (CSMs) regarding progress, strategic adjustments, and resource requirements.

**Benefits:**

* Competitive salary commensurate with experience, augmented by performance-based incentives.
* A growth-oriented work environment emphasizing strategic development in addition to tactical execution.
* Autonomy in managing accounts without excessive oversight.
* Access to leading experts in performance marketing, CRO, and business strategy.
* An opportunity to contribute to the evolution of a category-defining growth partner, transcending the traditional role of a media buyer.

Skills: