wuzzuf.com
Job Description :
Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Google Marketing Platform, Email Marketing, and Social Media Campaigns (Facebook, Instagram, YouTube, TikTok, LinkedIn and Twitter)Proactively optimize all digital media campaigns and native ads through A/B testing, landing page optimization, and targeting.Optimizing the App conversation rate by well-targeting and retargeting the app users through all networks.Managing all the data attribution, creating events for understanding the user experience, and link the In-app activities with the platform source.Analyze the App insights and data through the app tracking platform and firebase.Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basAssist with performance reporting and post-campaign insight reports.Source level CPA optimizations to hit product LTV and ROI targets.Perform technical site analysis, competitive/keyword research and link analysis on an ongoing basis.
Job Requirements :
4 to 7 years of experience.Previous experience in App campaigns is a must.Good numerical, analytical and research skills to evaluate campaignsProficiency in Google Ads, native ads and Google Tag Manager.Understanding of SEO and web traffic metricsExperience using tools such as Firebase, AppsFlyer, Kochava, Google Marketing Platform and Google analytics.