Qebaa -
Company: Qebaa –
WebSite: Alexandria, Egypt
Job Description:**Responsibilities encompass the following:**
* Formulating and implementing comprehensive annual and seasonal marketing strategies in accordance with corporate objectives and established brand standards.
* Developing and overseeing trade marketing initiatives, including in-store promotions, product placement strategies, and point-of-sale materials, to optimize brand visibility.
* Performing market research and competitive analysis to identify key trends and generate actionable insights to inform pricing, product development, and distribution strategies.
* Coordinating with internal departments and external agencies to produce consistent and impactful digital and offline marketing collateral.
* Overseeing digital marketing channels, including social media platforms, online campaigns, and website content, to enhance customer engagement and drive traffic.
* Collaborating with sales and trade teams to ensure alignment between marketing initiatives, sales objectives, and channel requirements.
* Managing marketing budgets, monitoring expenditures, and evaluating campaign effectiveness based on return on investment and sales performance metrics.
* Planning and executing product launches, industry exhibitions, and customer-facing events to promote new offerings and cultivate customer relationships.
* Managing relationships with advertising agencies, print vendors, and point-of-sale material suppliers to ensure timely and cost-efficient project execution.
* Generating periodic reports on marketing activities, campaign outcomes, and overall brand performance for managerial review and decision-making.
Skills: