Senior Marketing Specialist

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Egypt

wuzzuf.com

Job Description :

Take responsibility for the growth marketing and CRM strategy, processes and implementation.Manage Growth Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on organic tactics.Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.Be responsible for communicating regular metrics and findings from your campaigns and analyzing performance, insights, blockers and areas of opportunity.Optimize ad delivery, conversion and under experience driving user activations as efficiently as possible.Continuously test and iterate your learnings to find the best multi-channel paid mix for us.Be in control of sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.Have the creative ability to craft beautiful and enriching content together with the team to enhance the campaigns.Ideally have social media writing experience.

Job Requirements :

3+ years experience in a Growth Marketing or Digital Marketing role. You have worked on social media campaigns, blogs, SEO/SEA, email campaigns, landing pages and display marketing.Bachelor’s Degree in Marketing, Business Administration or a relevant field is preferred.Worked previously in the tech field is a plusWorked previously in startup companies is a plus.Proven record of managing SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.Strong experience in website analytics tools and Google Adwords.Experience in using Google Analytics, Mixpanel, and Metabase.Outstanding communication skills.A growth hacking mindset and great analytical skills.Creativity, motivation and a structured approach.Can create a deep analysis among other competitors and discover the edge points and values to use it to attract more customers.

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