Senior Marketing Specialist

Company: Arrow Trade

Location: Hazmieh · Lebanon

Category: Marketing

Job Description: **Option:**

**Senior Marketing Specialist Position**

We are seeking a highly accomplished and results-oriented Senior Marketing Specialist to contribute to our marketing department. The successful candidate will be instrumental in the creation and implementation of comprehensive marketing campaigns designed to enhance brand recognition, generate qualified leads, and foster customer loyalty. This position requires a strategic mindset, exceptional project management abilities, practical expertise in digital marketing methodologies, and the capacity for effective cross-functional collaboration to achieve significant and measurable outcomes.

**Responsibilities:**

* **Campaign Development and Execution:** Formulate, develop, and implement multi-channel marketing campaigns to support product introductions, promotional activities, and brand-building initiatives. Monitor and report on campaign effectiveness, return on investment, and key performance indicators, providing data-driven recommendations for optimization.
* **Digital Marketing:** Oversee digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media platforms, and paid advertising. Optimize website content and landing pages to enhance performance and user experience.
* **Content and Communications:** Collaborate with content creators and design professionals to produce impactful marketing collateral, such as blog articles, newsletters, brochures, and advertising creatives. Ensure consistent brand messaging across all communication mediums.
* **Market and Competitive Analysis:** Conduct market research to identify emerging trends, customer requirements, and competitive activities. Leverage data and insights to refine marketing strategies and maintain a competitive advantage.
* **Collaboration and Stakeholder Management:** Coordinate with sales, product development, and creative teams to ensure alignment of marketing efforts with overarching business objectives. Support industry events, webinars, and strategic partnerships to increase brand visibility and engagement.