Senior Digital Marketing Specialist

Company: Selah ElTelmeez For Publishing & printing –

WebSite: Obour City, Cairo, Egypt

Job Description:**The successful candidate will be responsible for the following:**

* Executing and managing social media campaigns across diverse media channels and platforms.
* Monitoring and analyzing campaign performance, providing regular updates and reports to the Digital Marketing Manager.
* Contributing to brand development by ensuring marketing materials are current and of superior quality.
* Establishing and maintaining strategic relationships with media influencers to facilitate collaborative marketing initiatives.
* Implementing social media content plans on a weekly, monthly, and quarterly basis, aligning with the overall marketing strategy.
* Participating in the development of social media strategies through competitive analysis, platform selection, benchmarking, and target audience identification.
* Creating, editing, and disseminating daily content to foster engagement and encourage community participation.
* Optimizing company profiles on each platform to enhance brand visibility.
* Staying abreast of current social media trends, best practices, and audience preferences.
* Developing editorial calendars and syndication schedules.
* Improving brand recognition in the digital sphere, driving website traffic, and facilitating customer acquisition.
* Overseeing campaign execution across multiple platforms, including Facebook, YouTube, Twitter, and LinkedIn, from planning and objective setting to budgeting and ad format selection.
* Assessing competitor digital marketing strategies and formulating plans to achieve a competitive advantage.
* Identifying trends and insights to optimize marketing spend and performance within budgetary constraints.
* Generating innovative growth ideas.
* Collaborating with the Digital Marketing Manager to evaluate customer segments and develop targeted marketing strategies based on customer profiling.

Skills: