The Hanging House -
Company: The Hanging House –
WebSite: Dubai, United Arab Emirates
Job Description:**Senior Creative Copywriter – Job Description**
**Job Summary:**
The Senior Creative Copywriter is responsible for producing clear, concise, and impactful copy across a variety of projects. This role demands a proactive and insightful individual capable of contributing to the development of exceptional creative work.
**Key Expectations:**
Beyond required qualifications and experience, the ideal candidate will demonstrate a commitment to excellence, influencing collaborative dynamics, creative processes, and impactful delivery in daily activities. Specifically, the following attributes are critical:
* **Intellectual Curiosity:** Maintain a proactive and inquisitive approach to understanding diverse subjects, connecting insights to inform creative strategies.
* **Innovative Thinking:** Challenge conventional approaches, exploring unconventional ideas to generate original and impactful solutions.
* **Continuous Improvement:** Embrace experimentation, learn from both successes and failures, and demonstrate a commitment to refining and enhancing outputs.
* **Emotional Resonance:** Create content that elicits emotional responses, fostering engagement and connection with the target audience.
* **Strategic Focus:** Maintain meticulous attention to detail while prioritizing the overarching narrative and strategic objectives of each project.
**Key Responsibilities:**
* **Content Creation:** Develop clear, compelling, and persuasive copy for various platforms, including websites, social media, email campaigns, print advertisements, and video scripts, adhering to brand guidelines and target audience preferences. Crafting content that aligns with the brand’s overall vision, style, and values. Generate fresh ideas for advertising and branding campaigns, product announcements, and promotional activities.
* **Concept Development and Storytelling:** Collaborate with creative teams to develop concepts, narratives, and messaging that align with campaign objectives and brand identity. Propose and develop creative concepts that enhance brand narrative and resonate with audiences. Translate complex ideas into accessible, engaging copy appropriate for diverse audiences.
* **Editing and Proofreading:** Review and refine copy to ensure grammatical accuracy, clarity, consistency of tone, and style. Proofread content prior to final approval, ensuring all deliverables meet established brand standards and project objectives.
* **Collaboration and Project Management:** Work in close collaboration with designers, marketers, and project managers to ensure seamless integration of creative concepts across all platforms. Manage multiple projects concurrently, adhering to deadlines and maintaining high standards of quality. Participate actively in team brainstorming sessions, contributing innovative ideas and solutions.
* **Trend and Industry Awareness:** Remain current on industry trends, competitor activities, and emerging content strategies to continuously improve copywriting skills and effectiveness. Integrate SEO best practices into digital content to optimize search visibility and audience reach.
* **Other Responsibilities:** Complete any additional tasks delegated by the Line Manager.
**Job Specification:**
* A minimum of 2-4 years of relevant experience in a copywriting role.
* Demonstrable writing proficiency with a compelling portfolio of work.
* Strong writing and editing skills, with a keen attention to detail.
* Practical experience with Content Management Systems (e.g., WordPress).
* Proven ability to create both long-form content (e.g., product descriptions) and short-form content (e.g., social media posts).
* Excellent time-management skills and familiarity with keyword research principles.
* A Bachelor’s degree in Communications or a related field is preferred.
Skills: