• Responsible for developing Business Plan & Sales strategy to achieve growth in Market share, Volume & revenue while ensuring profitability in line with Company’s Objectives
• Maximize volume and revenue in key assigned food service segments by utilizing fact-based selling methods
• Responsibility to acquire new food service accounts
• Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
• Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
• Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
• Develops and executes effective HORECA account-specific marketing & Sales programs.
• Update and maintain CRM system.
• Good Sales & Marketing experience handling Food Service accounts specific to HORECA customers in the region
• Strong food service contacts
• Good understanding of pricing and profit margins
• Excellent Interpersonal and communication skills
• Experience in developing Business plan.