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Company Name :Propel Consult

Public Relations and Marketing Specialist

gulftalent.com

Company
Our client is a therapy center that provides treatment programs for children with autism, ADHD, speech impairments and more disorders. They are currently looking for a Public Relations and Marketing Specialist to be based in Bahrain.

Duties & Responsibilities:
• Implement and develop marketing strategy and campaigns; identify opportunities, trends and features to help grow new leads and expand company reach across the Middle East.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Responsible for developing and implementing integrated marketing communications strategies to meet the Center’s objectives
• Manage the overall brand (including all digital channels) and reputation amongst all internal and external stakeholders
• Developing a structured approach to marketing the Center’s unique offer to grow client numbers in line with the Center’s strategic plan
• Working closely with the Operations and Administration team to support their activities and to proactively align strategies and activities
• Social Media management: Develop, implement and manage social media strategy and content creation.
• Manage the digital marketing strategy and web presence.
• Plan, develop and create a range of internal and external promotional materials to support the marketing and communications plan
• Maintain and build the brand identity and ensure all stakeholders experience one holistic brand and consistent messages across all channels.
• Develop and lead a positive public relations campaign around the key brand and enrolment drivers – including liaising with local press
• Work with the Enrolment team to develop and lead the execution of enrolment activities.
• Manage Marketing budget, analyse KPIs of marketing investments and performance, and report back to Management

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