Product Marketing Manager

Company: Canonical –

WebSite: Dubai, United Arab Emirates

Job Description:Product Marketing Manager – EMEA (Remote) About Canonical Canonical is a leading provider of open-source software and operating systems, serving global enterprise and technology markets. Our flagship platform, Ubuntu, is widely adopted in transformative enterprise initiatives, including public cloud, data science, artificial intelligence, engineering innovation, and the Internet of Things (IoT). Our clientele encompasses leading public cloud and silicon providers, as well as industry leaders across diverse sectors. As a pioneer in global distributed collaboration, Canonical employs over 1200 professionals across 75+ countries, with a predominantly remote workforce. Teams convene in person two to four times annually in strategically selected locations worldwide to align on strategy and execution. Founded and led by its visionary founder, Canonical is a profitable and growing organization. The Opportunity Join Canonical’s Product Marketing team and contribute to building the premier Go-To-Market (GTM) engine in the open-source domain. Our mission is to democratize open-source innovation, empowering businesses globally from the data center to the edge. As a rapidly expanding team, we are seeking a highly motivated Product Marketing Manager (PMM) to drive our growth. The ideal candidate possesses a passion for technology, thrives in dynamic environments, and seeks to make a significant global impact. This role is a hands-on, multi-disciplinary, and dynamic position requiring close collaboration with Product, Engineering, Content, Sales, and other Marketing teams. The successful candidate will be passionate about technology, technology marketing, and the application of technology in marketing. We seek individuals who thrive in an environment that emphasizes ownership of GTM campaigns, collaboration, continuous learning, intellectual curiosity, and a commitment to personal, team, and organizational improvement. A passion for problem-solving, hands-on execution, experimentation, data-driven analysis, and leveraging automation to enhance efficiency is essential. Why This Role is Compelling Strategic Ownership: Define and execute the GTM strategy for key products, crafting compelling messaging and positioning that resonates with both developers and enterprise buyers. Cross-Functional Collaboration: Partner with product management, sales, regional marketing, content, and partner marketing teams to bring impactful campaigns to fruition. Creative Innovation: Develop compelling advertising, launch plans, and campaigns that differentiate our products in a competitive landscape. Data-Driven Optimization: Utilize data to refine messaging, optimize marketing funnels, and drive customer engagement. Global Impact: Collaborate with a diverse, high-performing global team spanning over 85 countries in a fully remote environment. Key Responsibilities As a Product Marketing Manager, you will: Develop and execute comprehensive go-to-market (GTM) strategies for a range of products. Lead messaging and positioning initiatives to ensure our products achieve differentiation in a competitive market. Collaborate with product managers on content planning, encompassing website copy, white papers, blog posts, and sales enablement materials. Partner with regional marketing teams to execute integrated marketing campaigns that drive pipeline growth. Lead cross-functional teams to launch new products and features, driving awareness and adoption. Conduct competitive analysis to stay abreast of market trends and inform our positioning strategy. Support the customer success team in driving customer engagement and growth through strategies to upsell and cross-sell across our customer base. Plan and execute global events, live webinars, and community meetups that align with our GTM priorities. Required Skills and Experience A passion for technology and open source, with a genuine interest in innovation, software, and community-driven development. Exceptional storytelling skills, with the ability to craft messaging that resonates with both technical and business audiences. A growth mindset, characterized by a desire for experimentation, learning, and continuous improvement. Excellent communication skills, both written and verbal. Desired Skills and Experience A data-driven mindset, with the ability to leverage insights to refine strategies and improve performance. Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions. Experience with demand generation, understanding how to translate GTM strategies into pipeline growth. Comfort working cross-functionally with product, sales, partners, and marketing teams. Compensation and Benefits Your base pay will be determined by various factors, including your geographical location, level of experience, knowledge, and skills. In addition to the benefits listed below, certain roles are eligible for additional benefits and rewards, including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy ensures equity across our global workforce. In addition to a competitive base pay, we provide all team members with benefits that reflect our values and ideals. Please note that additional benefits may apply depending on the work location. Please ask your Talent Partner for more information. Fully remote working environment (since 2004) Personal learning and development budget of 2,000 USD per annum Annual compensation review Recognition rewards Annual holiday leave Parental leave Employee Assistance Programme Opportunity to travel to new locations to meet colleagues at “sprints” Priority Pass for travel and travel upgrades for long-haul company events About Canonical Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world daily. We recruit globally and set a high standard for people joining the company. We expect excellence – to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, challenging you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. Equal Opportunity Employer Canonical is an equal opportunity employer committed to fostering a workplace free from discrimination. We believe that diversity of experience, perspectives, and backgrounds creates a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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