RetailEXPO -
Company: RetailEXPO –
WebSite: Riyadh, Saudi Arabia
Job Description:**About RX**
RX, a division of RELX, is a leading global events organizer dedicated to creating market-leading events that convene industry professionals worldwide. Operating across dynamic industry segments, RX delivers innovative and impactful events designed to connect businesses and foster growth.
**Marketing Manager Opportunity**
RX is seeking a Marketing Manager to leverage data-driven insights in the development and execution of comprehensive event marketing strategies. The successful candidate will collaborate with cross-functional teams within a matrix organization to optimize event performance and contribute to exceptional experiences.
**Key Responsibilities:**
* Analyze data to develop and implement world-class marketing strategies aligned with event leadership KPIs.
* Identify market growth opportunities and formulate audience expansion plans to achieve event goals.
* Cultivate and maintain relationships with industry stakeholders, associations, and media representatives.
* Ensure a customer-centric approach by contributing to persona development and refining the customer experience.
* Develop detailed communication strategies for both visitors and exhibitors.
* Manage the marketing budget and oversee supplier relationships to ensure positive outcomes for RX.
* Collaborate with sales teams to enhance sales enablement and pipeline development.
* Optimize event performance through effective collaboration within a matrix organization.
* Provide on-site leadership at trade shows and represent the RX brand at key industry events.
* Build and maintain strong networks and partnerships with stakeholders.
* Utilize data to support strategic decision-making.
**Qualifications:**
* Expertise in market analysis, campaign management, and data-driven strategic planning.
* Demonstrated ability to collaborate effectively with cross-functional teams in a matrix environment.
* Proficiency in marketing campaign tools and performance analytics platforms.
* Proven track record of implementing growth-driven marketing strategies.
**Employee Benefits:**
RX is committed to promoting a healthy work-life balance and offers a range of benefits, including flexible working hours, wellbeing initiatives, shared parental leave, study assistance, and sabbatical opportunities. The comprehensive benefits package includes medical coverage, air ticket allowance, and a competitive bonus structure, in addition to 25 days of paid annual leave.
**About the Company:**
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is dedicated to fostering an inclusive work environment for all employees and empowers businesses to thrive through data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
For further information, please visit RX Middle East | RX.
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