Product Manager

Company: Avertra

Location: Dubai · UAE

Category: IT Services

Job Description: **Product Manager – Formal Job Description**

**Job Summary:** The Product Manager is responsible for the complete lifecycle management of assigned products, from initial concept to market launch and ongoing performance optimization. This encompasses market research, requirements gathering, strategic planning, and collaborative execution across various departments.

**Key Responsibilities:**

* Conduct comprehensive market research to identify potential product opportunities and unmet customer needs.
* Define product vision, develop product roadmaps, and formulate strategies to address identified market demands.
* Analyze product specifications and requirements, evaluate new product ideas, and assess potential modifications to existing products or packaging.
* Evaluate the competitive landscape and benchmark the company’s products against those of competitors.
* Establish product marketing communication objectives to provide essential data for product line communications.
* Collaborate with the Sales Director to develop product sales strategies aimed at maximizing market share.
* Analyze product market data by engaging with customers alongside field sales personnel and evaluating sales call outcomes.
* Prepare comprehensive short-term and long-term product sales forecasts, generate special reports and analyses, and respond to management inquiries.
* Oversee the introduction of new products to market by analyzing proposed requirements and development programs, preparing return-on-investment analyses, and establishing schedules with engineering and manufacturing departments.
* Develop and implement integrated plans with sales, advertising, and production teams to effectively introduce and market new products.
* Determine product pricing by leveraging market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
* Manage the product management staff, including recruitment, selection, orientation, and training of employees.
* Maintain employee performance through counseling, disciplinary actions, planning, monitoring, and appraising job results.
* Maintain professional and technical expertise by attending educational workshops, reviewing professional publications, networking, and participating in professional societies.