Product Line Head (Marketing)

  • Marketing/PR/Advertising
  • Egypt

Job Description :

ATL Media and Communication (360 Campaigns)Social Media and digital marketing reference campaignsBTL (POS ,catalogues, on ground activations….)Marketing Yearly Plan compared to Sales Yearly Budget plan Marketing Budget Control ,monitoring expenses vs planned ;invoices dispatching to financeProduct Category competitive updated comparison sheetsPromotional campaigns for product line compared to competitionCommunicating promotional campaigns through ATL media and preparing briefs to the agencyFull product portfolio training presentations updated Product AnnouncementsProduct Pricing and Cost Estimation sheets compared to updated market prices Monthly ReportsMonthly Target breakdown on daily sales according to stocks ,goods on the way, sales performance per SKUContacts for Vendors and Media agencies GFK updated findings and analysis files New Product launch & development ( price negotiation with suppliers, adding new features or even new models to the portfolio ) Review product packaging & artworks ( manuals, logo endorsement,& warranty card)Corporate Brand Identity (making sure that brand guidelines are being applied)

Job Requirements :

 Presentable, Age not more than 29 years BSc/MSc degree in Marketing or related field Experience in the field of electrical home appliances & marketing Field  Communication skills presentation skills Negotiation Skills Creative   

share :