Meta Ads manager

Company: Elegant Hoopoe

Location: Dubai · UAE

Category: Marketing

Job Description: Job Description

We are looking for a Meta Ads Manager with a deep understanding of Meta advertising (Facebook & Instagram Ads). The ideal candidate is highly skilled in campaign strategy, audience targeting, A/B testing, budget optimization, and performance analysis. If you have a strong analytical mindset, creativity in ad creation, and a passion for driving results, we’d love to hear from you!Key Responsibilities:✔ Develop, execute, and manage high-performing Meta ad campaigns✔ Conduct market research to define audience targeting and segmentation✔ Optimize campaigns to improve ROAS, CTR, and conversion rates✔ Create, test, and refine ad creatives, copy, and landing pages✔ Monitor and analyze campaign performance metrics using Meta Business Suite & third-party tools✔ Manage and allocate ad budgets effectively for maximum impact✔ Stay updated on Meta’s algorithm changes, policies, and best practices✔ A/B test different ad creatives, placements, and strategies to maximize performance✔ Report on KPIs, trends, and insights to improve future campaign strategiesRequirements:✅ Proven experience as a Meta Ads Manager (Facebook & Instagram Ads)✅ Strong knowledge of Meta Business Manager, Ads Manager, and Pixel tracking✅ Experience with performance marketing, PPC, and lead generation✅ Ability to analyze data and optimize campaigns for maximum ROI✅ Proficiency in audience segmentation, retargeting, and lookalike audiences✅ Strong understanding of A/B testing and creative ad strategies✅ Excellent communication and reporting skills✅ Familiarity with Google Analytics, UTM tracking, and third-party ad tools (a plus)