Media Buyer (Remote)

Company: Octa Food –

WebSite: Cairo, Egypt

Job Description:**Media Buyer (Remote) – Cross-Platform Performance Manager**

The organization seeks a highly analytical and results-oriented Media Buyer to assume comprehensive responsibility for managing digital advertising performance across major platforms. The successful candidate will develop and execute profitable advertising ecosystems, demonstrating expertise beyond the routine execution of ad campaigns.

This individual will possess a thorough understanding of the distinct characteristics and synergistic potential of platforms such as Meta, TikTok, Google, Snapchat, and YouTube. They will be capable of translating business objectives into cohesive media strategies, constructing effective campaigns, and performing daily optimizations with minimal oversight.

The Media Buyer will operate effectively in a remote environment, maintaining clear communication and providing structured performance updates that synthesize quantitative data with actionable insights. Responsibilities include diligent monitoring of key performance indicators (KPIs) such as budgets, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), frequency, audience decay, learning phases, and creative fatigue. Proactive identification and resolution of performance issues, as well as responsible scaling of successful campaigns, are essential.

**Key Responsibilities:**

* Strategically plan, develop, and optimize campaigns across established and emerging advertising platforms, including Meta, Google, TikTok, Snapchat, YouTube, and X.
* Manage advertising budgets with meticulous attention to detail, ensuring alignment with performance KPIs on a daily and weekly basis.
* Conduct continuous A/B testing across creative assets, audiences, placements, and bidding strategies to optimize campaign performance.
* Analyze funnel behavior to identify conversion bottlenecks and areas for improvement.
* Generate concise weekly reports that highlight actionable recommendations, rather than lengthy narrative descriptions.
* Collaborate with the creative team to inform content development based on data-driven insights, rather than speculative assumptions.
* Maintain a current understanding of platform updates, algorithm changes, and new feature releases.

**Desired Attributes:**

* Demonstrates a responsible and fiscally prudent approach to budget management, while exhibiting a willingness to scale campaigns based on validated performance data.
* Possesses a comprehensive understanding of performance measurement systems, including tracking pixels, event tracking, attribution models, and server-side tracking implementations.
* Exhibits the capacity to enhance the performance of successful products and identify and address bottlenecks within underperforming offers.
* Proactively offers data-driven recommendations, demonstrating initiative and independent judgment.

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