Media Buyer

Marketing/PR/Advertising
  • Marketing/PR/Advertising
  • Egypt

wuzzuf.com

Job Description :

Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.Source and present audience data and advertising proposals.Coordinate and oversee the development and launch of campaigns.Manage budgets and monitor campaigns costs and ROI metrics.Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates.Build and maintain a network of advertising agents and broadcasting networks.Monitor audience and media trends, practices, and new technologies.Create and manage advertising campaigns on Google Ads, Facebook, TikTok, Instagram, Snapchat, and YouTube.

Job Requirements :

Previous experience as a Media Buyer or similar role.Conversant with media-buying, planning, and research.Solid knowledge of media analytics.Excellent organizational and multitasking abilities.Detail-oriented and critical thinking skills.Ability to work on all social media channels (Facebook, Instagram, Twitter, Snapchat, LinkedIn., Google, Native ads, Programmatic Ads, Media Partnerships…. etc.

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