Dakahlia Group -

Company: Dakahlia Group –

WebSite: Cairo, Egypt

Job Description:

To develop brand strategies in line with corporate objectives in respect of volume, contribution and brand volume.
To prepare and gain approval for annual brand plans supported by expenditure budgets.
To develop effective working relationships with Sales, Operation & Product Development in order to facilitate the exchange of brand information and to promote commitment to and implementation of the brand strategies.
To establish and control brand standards in the areas of product, packaging, price, advertising and other communications.
To manage all aspects of brand communication
Controlling and implementing the brand communication budget
To monitor and evaluate all brand expenditure activities providing recommendations for the future
To identify, gain approval for and manage new brand development projects which will satisfy consumer needs and hence contribute to future corporate growth and profit objectives.
Manage and drive brand portfolio through brand and sales teams.
Closely manage the agency staff and other third party suppliers to deliver and execute brand plans.
Ensure optimization of all development and implementation spends.
Keep team focused to achieve key milestones and drive high performance from the team.

Skills:

Marketing Manager – Animal Health Sector