Marketing Manager

Company: MINIMALIST –

WebSite: Dubai, United Arab Emirates

Job Description:**Option 1 (Formal):**

**About Minimalist.ae:**

Minimalist.ae, established in Dubai in 2016, is a local brand specializing in the design and manufacture of refined, high-quality timepieces, jewelry, handbags, fragrances, and leather goods intended to elevate personal style. With two operational retail locations within the UAE, the company prioritizes minimalist yet sophisticated aesthetics, notably recognized in its Arabic numeral watch collection for their enduring appeal. Minimalist.ae adheres to principles of simplicity, utilizing premium materials to produce aesthetically pleasing and enduring products, harmonizing elegant design with superior quality.

**Job Description: Marketing Manager**

The Marketing Manager will assume a pivotal role in implementing the organization’s marketing strategy. Responsibilities encompass the direction of integrated campaigns across digital platforms, social media channels, and influencer collaborations, ensuring alignment with the corporate brand identity. This position entails both strategic and operational functions, spanning ideation and planning through execution and performance analysis. The Marketing Manager will be based at the company headquarters in Dubai.

**Responsibilities:**

* Support the development and execution of marketing strategies focused on brand awareness, customer engagement, and conversion optimization.
* Oversee the daily management of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publication, and community interaction, as well as the management of Google & Meta Ads.
* Contribute creatively to campaign conceptualization, brand narrative, and audience engagement strategies.
* Lead marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content dissemination.
* Identify and manage influencer partnerships to enhance brand visibility and stimulate product demand.
* Monitor, analyze, and report on campaign performance metrics (social media, email, influencer) and propose data-driven optimizations.
* Remain current on industry trends, competitive activities, and customer behavior to inform marketing decisions and identify opportunities for expansion.
* Develop and maintain a marketing content calendar and asset library to ensure consistent campaign deployment.

**Qualifications:**

* Prospective candidates should possess two to five years of experience in a social media, content, or brand/marketing role within the UAE, preferably within the fashion, lifestyle, or e-commerce sectors.
* Demonstrated experience in managing social media platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars.
* Familiarity with influencer marketing strategies and collaborative content creation.
* Practical experience with Klaviyo, G-Suite, and social media scheduling platforms (e.g., Hootsuite).
* Proficiency with Adobe Suite, or other creative applications.
* Superior English communication skills (written and oral); proficiency in Arabic is highly desirable.
* A bachelor’s degree in Marketing, Communications, or a related discipline is preferred.

**Compensation and Benefits:**

* Competitive salary with performance-based incentives.
* UAE visa and work permits.
* Health insurance coverage.
* Annual flight ticket allowance.
* Opportunities for professional growth and long-term career development.
* Long-term perspective within a rapidly expanding, future-oriented organization.
* Stimulating and challenging work environment with a motivated and professional team of specialists.

Skills: