bayt.com
Job Description
Emirati National_Marketing Executive | Al Futtaim Retail | Dubai,UAE
Overview of the role
The role of the performance executive is to support the performance team on the execution of a region-specific acquisition strategy that drives traffic, grows sales, enhances customer experience, and builds brand awareness across Al-Futtaim retail and e-commerce brands. This role will work closely with teams and agencies to assist with the optimization of acquisition channels, conversion paths and website performance while creating and maintaining reports, notes, analysis and research.
What you will do
Manage day to day PPC and Paid Social campaigns
- Execution
- Performance optimization
- Upper or lower funnel based on KPIs
- Daily monitoring
Reporting
- Delivering performance reports and insights to the performance team and internal stakeholders.
Strategy & optimization
- Identifying growth opportunities, testing hypotheses to improve performance and paid channels traffic and increase ROAS
- Delivering customer-focused, profitable multi-category campaigns to agreed targets
- Addressing and escalating campaign performance issues.
- Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
- Create relationship & workflows within the department
- Work with all the brands you are in charge of
Personal Development
- Develop knowledge into advanced Targeting
- Develop knowledge in Programmatic Advertising
- Participate into a more data driven approach project with the CRM department
Skills
Required skills to be successful
- PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
- Web analytics experience (Google Analytics, SiteCatalyst).
- Experience in Retargetting platforms (Criteo, RTB)
- Experience in App platforms & app installs (Adjust, Taptica, Apple search ads, Moblin, Inmobi)
- Comfortable using BI tools (Tableau, Power BI)
- Advanced skills in MS Excel
- Experience using a CDP is a plus
- Bachelor’s degree in business, marketing or related field
What equips you for the role
- 2+ years in performance marketing (PPC, programmatic and Paid Social)
- Positive, and can-do attitude
- Analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs
- Understanding of digital marketing from a technical point of view
- Very organized, structured
- Very good communication skills
- Very curious and outgoing