Marketing & Communications Specialist

Company: Brand Lounge

Location: Dubai · UAE

Category: Marketing

Job Description: Job Description

Brand Voice & Content Strategy – Be the guardian of our brand voice, ensuring messaging consistency across all communication channels. Develop and manage content calendars, overseeing blogs, newsletters, website updates, and social media.Marketing Campaigns & ABM – Lead and execute integrated marketing campaigns (PR, social, events) while implementing our ABM strategy to engage high-value accounts with targeted, personalized content.Email & Engagement Marketing – Create and optimize email campaigns to nurture leads and retain customers, leveraging tools like HubSpot to boost engagement and measure success.Events & Partnerships – Develop and manage an event calendar aligned with our ABM goals. Oversee logistics, sponsorships, and partnerships, while executing webinars, podcasts, and live events to enhance audience engagement.Social Media & Digital Presence – Collaborate with the digital marketing to develop and execute social media strategies across platforms (LinkedIn, Instagram, Twitter, TikTok, etc.), using scheduling tools to optimize performance.PR & Media Relations – Drive PR initiatives, media outreach, and editorial placements to enhance brand awareness. Identify and apply for industry awards to establish thought leadership.Performance & Optimization – Track and analyze marketing performance, using data-driven insights to refine and improve strategies for maximum impact.