Market Development Specialist

Market Research & Analysis

• Conduct market research to identify emerging trends, new customer segments, and growth opportunities.
• Monitor competitor activity and provide intelligence to support strategic planning.

Market Development Planning

• Develop and execute market development plans, targeting specific regions, industries, or customer profiles.
• Develop promotional materials and messaging in collaboration with marketing.

Sales Support & Lead Generation

• Work closely with the sales team to generate leads, support key account development, and convert opportunities into sales

Cross-Functional Coordination

• Coordinate with product development and technical teams to align offerings with market needs

Customer Engagement & Promotion

• Participate in trade shows, field days, and customer outreach activities to promote products and gather feedback.

Performance Monitoring & Reporting

Track the effectiveness of market development activities and report on progress against growth objectives.

Customer Feedback Integration

• Collect and relay customer feedback to relevant teams to help refine products and marketing strategies..