Lead the front end and back end ecommerce operations of our client’s online store including ecommerce operation, site merchandising, fulfillment, digital marketing (paid and organic search, email, social media), CRM, fraud management and customer service. Reports to Chief Brand Officer & CEO.
Role and Responsibilities
• Manages end to end customer experience from UX, to fulfillment and post purchase customer care to ensure a consistent brand experience
• Project Management:
• Manage content flow from brief creation to delivery and seek new process opportunities as it relates to content uploads, asset delivery, reporting etc.
• Promotions & Reporting:
• Collaborate and align with Planning, Merchandising, Stores, and International to align on promotional cadence and offers
• Build and maintain reporting dashboards and KPI reports for digital marketing channels
• Digital Marketing
• Manage the strategy and implementation of 3 global sites with localized strategies for each channel including performance marketing (paid social – retargeting & paid search), acquisition (paid social – prospecting), Email, SMS, and affiliate marketing. Coordinate and liaison with digital marketing agency on briefing, asset deliverables, delivery and QA