Nebroo -
Company: Nebroo –
WebSite: Dubai, United Arab Emirates
Job Description:**Formal Option:**
**Company Overview**
Video Presentation: LOOM: [https://www.loom.com/share/85c5d4c952d240878bed48d74859d61d](https://www.loom.com/share/85c5d4c952d240878bed48d74859d61d)
Nebroo is an organization dedicated to the transformation of the hearing aid industry through the synergistic application of superior product development and advanced direct response marketing strategies. In a brief period, Nebroo has achieved substantial growth, evolving into a multi eight-figure enterprise with significant potential for future expansion.
While recognized for our expertise in direct response marketing, our commitment extends beyond mere performance metrics. We maintain an unwavering focus on product excellence. Our central objective is to engineer the highest quality over-the-counter hearing aids available, thereby enhancing the quality of life for millions affected by hearing impairment.
**Core Values**
Our organizational philosophy is underpinned by the following core values:
* **Transparency:** We foster an environment of trust through open communication, constructive feedback, and the consistent fulfillment of commitments, both internally and externally. Our operational framework is devoid of unproductive political maneuvering, prioritizing clarity and directness.
* **Diligent Work Ethic:** Nebroo cultivates a demanding yet rewarding work environment characterized by extended hours, rapid execution, and high expectations. This commitment stems from a profound dedication to our work. We are driven to continuously develop, refine, and advance our initiatives. This position is not suited to individuals seeking a comfortable work environment, but rather to those who derive satisfaction from dedicated effort, take pride in surpassing expectations, and are energized by immersive engagement.
* **Commitment to Excellence:** We reject complacency and consistently strive for optimal performance. From advertising creatives to customer service protocols and the engineering principles underlying our products, we adhere to stringent standards and aim to outperform competitors across all operational facets.
**Job Description: Head of Direct Response Marketing**
We are seeking a highly qualified Head of Direct Response Marketing to assume comprehensive responsibility for our performance marketing operations, encompassing offer strategy, funnel development, creative direction, and paid media implementation. The ideal candidate will possess a proven record of scaling high-performing video sales letter (VSL) funnels, demonstrate the capacity to translate data into actionable strategies, and aspire to lead growth initiatives for a rapidly expanding e-commerce entity.
This position transcends the scope of a conventional media buyer role, representing a comprehensive leadership opportunity in direct response marketing. The successful candidate will collaborate closely with our copywriting, development, and creative teams, while retaining ultimate accountability for performance metrics.
**Responsibilities**
* Develop and manage the testing roadmap across all paid platforms (Facebook, YouTube, Taboola, etc.).
* Lead funnel strategy and execution, from conceptualization to launch (including pre-landers, VSLs, checkout flows, upsells).
* Collaborate with our copywriter to define offer angles, hooks, and creative direction.
* Review and provide final approval for all major creatives (VSLs, ads, landers), offering high-level feedback.
* Optimize conversion rates, Average Order Value (AOV), and Cost Per Acquisition (CPA) across full funnels using both quantitative and qualitative data.
* Conduct competitor research and funnel teardowns to inform strategic decisions.
* Coordinate with development teams, video editors, and designers to facilitate the creation of funnel assets.
* Identify bottlenecks, scaling opportunities, and advanced growth levers on an ongoing basis.
* Report directly to the Founder/Chief Marketing Officer (CMO) and serve as the strategic driver of growth initiatives.
**Compensation and Equity**
Compensation will be commensurate with experience, skills, and the prospective value contributed to the organization. We seek highly capable individuals with a demonstrable track record of scaling performance.
Equity options may be considered for the appropriate candidate following a probationary period. Demonstrated capacity to drive business growth and assume comprehensive responsibility will be recognized through equitable and long-term compensation.
Nebroo is committed to building high-trust, high-performance teams and recognizes the importance of fair compensation for impactful contributions.
Skills:
-Fluent in English (C1 level or above) — must be able to think and communicate like a native marketer
-40+ hours a week availability
-Proven success scaling long-form funnels (VSLs, advertorials, quiz funnels, multi-step checkouts) in ecommerce
-Deep experience with paid acquisition strategy, including creative testing, funnel iteration, offer positioning, and conversion rate optimization
-You’ve owned entire funnels before — from ideation and offer structure to traffic, optimization, and back-end monetization
-Ability to review and direct creative — especially video scripts, landing pages, hooks, and angles
-Medium-level copywriting experience — you don’t need to be a pro writer, but you should be comfortable rewriting hooks, adjusting VSL scripts, or editing copy to improve clarity and performance
-Highly analytical and comfortable making decisions based on CPA, CTR, AOV, ROAS and other performance metrics
-Strong leadership and project management skills — you know how to set priorities, manage people, and keep high-output workflows running
-Very familiar with facebook ads