bayt.com
Job Description
Dear All,
We are very excited to open the position of “Group Product Manager” for L’Oreal Professionnel based out of the Head Office in Karachi.
As a group by 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.
Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
If you want the Freedom to go Beyond, we hope to see you at L’Oréal.
In this position you are expected to:
Lead the formulation and ensure implementation of the brand strategic direction on a 3-year horizon for both offline and online business that includes:
§ Marketing plan for the brands,
§ Portfolio strategy including marketing mix/ new launches,
§ Financial working/sourcing strategy,
§ Hero products strategy,
§ Animation of core catalogue,
§ Media strategy,
§ Brand partnerships and pricing strategy
§ Mobilize other departments (sales, logistic and education) and partner agencies to develop a broader business strategy.
Budgeting & Forecasting:
§ Manage the complete marketing budgets for the category and ensure they are managed within the given parameters: Sales Forecast, Pricing Strategy and Profitability of the brand and P&L.
§ Participate in demand and sales planning exercises with the relevant stakeholders to ensure the demand forecast accuracy for the category.
§ Manage end to end forecasting activity of the portfolio along with sourcing management.
Product Development/ Management
§ Lead the marketing mix of existing and new products and existing with global & zone brand guidelines along with local adaptation of communication materials.
§ Determines customers’ needs and desires by specifying the research needed to obtain market information.