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Company Name : Madina Hostel

Graphic Designer – Social Media Specialist

bayt.com

Job Description

As our creative, digital ambassador you are representing Madina Hostel to the (online) world and share exciting stuff from Cairo and our offline community. You will heavily contribute to shaping our visual brand identity and lead in expanding brand awareness, reach, engagement and conversions.

Reporting to the Hostel Management some of your RESPONSIBILITIES will be:

  • Advice with graphic design; develop and design brochures, flyers, social media and other content
  • Propose new and innovative ideas and concepts for social media content creation by keeping track of trends
  • Manage and further develop our social media presence
  • Build and execute social media strategies through competitive and audience research on our social media channels
  • Plan and manage editorial content calendars
  • Create and post dynamic and compelling written and visual (photo and video) content on a regular basis
  • Drive community building and engage existing and new target audiences, community management
  • Develop and drive campaigns and ads on social media
  • Track performance, analyze, draw insights from and report on social media metrics
  • Continually test and evaluate new social and content strategies, tactics, and partnerships
  • Engage with and portray guests, as well as Cairo (especially Downtown) and its people
  • Document the property and social activities happening in the hostel and Cairo
  • Support in blogging and email marketing
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