Job Description :
● Set-up and optimize digital campaigns within multiple platforms including Google, Meta (FB/IG), Snapchat & more.. ● Own full funnel/ digital planning & targeting, plan the full customer journey. ● Provide reporting, analysis and recommendations for improving performance and make data driven decisions. ● Execute full-funnel digital strategies from product launches (awareness), increasing product consideration and driving conversions on Azza Fahmy E-commerce store. ● Work closely with the marketing, merchandising & sales team (local, regional and global) to ensure we meet our goals, objectives and strategies. ● Manage online inventory ● Optimize paid advertising campaigns using SEO and other tools. ● Monitor changes in website traffic or increase in sales ● Assist with forming our company’s overall digital strategy.
Job Requirements :
● Must have a desire to learn! ● University degree in relevant field (Marketing, Business, Digital Media, etc…) ● Excellent communication in English is a must (both written and spoken) ● Basic knowledge of tech industry ● Proficient in Microsoft Powerpoint, Word & Excel ● Full understanding of marketing formulas/metrics of Awareness & performance campaigns is a must ● Full understanding of advertising platforms such as Google, Meta..etc ● Google Adwords & Analytics is a plus ● Strong experience in web traffic reporting tools