E-Commerce Growth and Content Lead

Company: Seoudi Supermarket –

WebSite: Sheikh Zayed, Giza, Egypt

Job Description:**Option 1: Formal Style**

Seoudi Supermarket is seeking a qualified **E-commerce Growth Lead** possessing a robust blend of commercial acumen and digital proficiency. This position entails collaboration with cross-functional retail teams to implement digital growth initiatives, focusing on elevating average order value, optimizing category performance, and enhancing the online customer experience through data-driven decision-making utilizing Google Analytics 4 (GA4) and Google Search Console.

The successful candidate will be accountable for formulating and executing strategies to drive e-commerce expansion, collaborating closely with the procurement, marketing, and operations departments. Responsibilities include analyzing category performance, optimizing digital merchandising strategies, and implementing data-driven initiatives to improve customer experience and achieve key business objectives.

**Key Responsibilities:**

* Develop and implement category strategies in conjunction with procurement and retail teams, ensuring alignment between online and offline performance indicators. Analyze product performance data to identify growth opportunities and optimize category assortment based on customer behavior and prevailing market trends.
* Collaborate closely with the procurement team to formulate and implement effective promotional strategies designed to increase average order value. Design and monitor bulk-buy offers and product bundles, ensuring alignment with overall commercial objectives and customer preferences.
* Leverage GA4 and Google Search Console to monitor and analyze key performance indicators (KPIs), generating actionable insights to drive business growth. Maintain comprehensive performance dashboards and provide regular reports containing strategic recommendations to stakeholders throughout the organization.
* Improve product discovery and searchability within the existing platform, ensuring accurate product information and categorization. Implement fundamental personalization strategies based on available data and optimize the product substitution process to maintain customer satisfaction in out-of-stock scenarios.
* Plan and execute promotional campaigns in coordination with procurement and marketing teams, ensuring promotional stock availability and monitoring performance metrics. Focus on enhancing conversion rates and customer retention through data-driven campaign optimization.
* Collaborate with procurement and operations teams to optimize inventory levels for online sales, developing effective substitution rules and recommendations. Monitor and improve substitution acceptance rates while actively working to minimize cart abandonment resulting from out-of-stock situations.
* Partner with cross-functional teams to ensure seamless execution of growth initiatives, maintaining transparent communication channels and alignment of objectives across all relevant departments. Facilitate regular meetings to disseminate insights and coordinate promotional activities.

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