Creative Motion -
Company: Creative Motion –
WebSite: Maadi, Cairo, Egypt
Job Description:**Proposed Official Rephrasing:**
This individual will be responsible for the strategic development, implementation, and management of comprehensive search engine optimization (SEO) and paid media initiatives. Key responsibilities include: 1) Formulating and executing SEO strategies encompassing technical optimization, content development, and link acquisition to enhance organic visibility and keyword rankings, conducting in-depth keyword research and competitive analysis to identify growth opportunities, performing technical audits in collaboration with development teams to ensure website performance and search engine compliance, and collaborating with content teams to ensure optimal content alignment with search intent. 2) Developing and implementing paid media strategies across relevant platforms (e.g., Google Ads, Meta Ads) to achieve performance objectives such as return on ad spend (ROAS) and cost per acquisition (CPA), managing and allocating advertising budgets across platforms to maximize efficiency and return on investment (ROI), and overseeing the daily management, monitoring, and optimization of campaigns, including A/B testing to improve conversion rates. 3) Analyzing key performance indicators (KPIs) across SEO and paid media channels to identify synergies and opportunities for integrated improvement, preparing detailed performance reports for both organic and paid channels providing data-driven insights and recommendations, and ensuring accurate setup and integration of tracking and analytics tools (e.g., Google Analytics 4, Google Tag Manager) across all channels to guarantee data integrity and reliable reporting.
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