Digital Marketing Specialist

Company: Broadnet –

WebSite: New Cairo, Cairo, Egypt

Job Description:We are seeking a highly motivated and results-driven **Digital Marketing Specialist** possessing a minimum of four years of experience in social media management, event marketing, and search engine optimization (SEO), specifically within the SMS and mobile solutions sector. The successful applicant will be responsible for enhancing online visibility, driving website traffic, and generating leads through the implementation of data-informed marketing strategies, effectively utilizing expertise in Google Analytics, backlink development, and performance tracking methodologies.

The responsibilities of this role encompass:

* **Digital Marketing Campaigns:** Strategizing, implementing, and optimizing integrated digital marketing campaigns to promote SMS and mobile solution services and products.
* **Social Media Management:** Developing and managing engaging social media content across diverse platforms, cultivating audience interaction and enhancing brand awareness.
* **SEO & Backlinking:** Implementing on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic, including the development of high-quality backlinks.
* **Google Analytics:** Analyzing website performance metrics utilizing Google Analytics, identifying trends and actionable insights to facilitate growth.
* **Event Marketing:** Organizing, promoting, and executing both online and offline events to build brand recognition and generate prospective leads.
* **Content Strategy:** Collaborating with cross-functional teams to create and disseminate valuable content aligned with predefined marketing objectives.
* **Performance Tracking:** Regularly monitoring, reporting on, and presenting campaign performance metrics and Key Performance Indicators (KPIs), ensuring continuous improvement initiatives.

Skills: